Skills
Ad-ops playbooks your connected AI agents can run via the AdCrunch MCP server. Manage them in the console.
A Skill is an ad-ops playbook — a set of instructions that teaches an MCP-connected agent how to run a workflow using AdCrunch’s own tools (for example: “pull the last 14 days of Meta campaigns, then flag anything over target CPA”). You write a Skill once; every teammate’s connected agent can run it consistently, with no copy-paste.
Skills are private to your organization. New organizations start with an empty Skills store.
Manage Skills in the console
Open Skills in the console sidebar.
- Create a Skill on a dedicated page: a
name, adescription(what an agent reads to decide when to use it), and thebody(the markdown instructions). Optionally set a custom slug. - Edit a Skill on its own page — change the name, description, or body, copy its handle, rename its slug, or delete it.
The slug is the agent handle
Every Skill has a slug — its stable, per-organization handle. Agents fetch a Skill by slug (skill_get with skill_name: "weekly-meta-audit"). The slug is derived from the name when you create the Skill and shown with a copy button in the editor.
Agents can edit Skills too
Anything you can do in the console, a connected agent can do over MCP with the skill:write scope — including creating and updating Skills mid-session. To keep a human edit and an agent edit from clobbering each other, every save is guarded by a revision: if the Skill changed since you opened it, the console shows a “reloaded the latest” notice instead of overwriting.