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Add a Line Item

Adds a Line Item to a Campaign Plan. One Line Item is one thing you buy. It is coarser than an ad set, and it is not one campaign.

A Line Item holds the envelope of an intent, not a script for execution. One line can produce more than one provider object. Therefore it holds only what is the same for all of them. This is why a line has no optimization goal.

Only the channel and the objective are necessary. The new line starts in draft. If the plan was approved, this call puts the plan back into draft, and the answer tells you so.

POST/context/campaign-plans/{slug}/line-items/
Authorization
AuthorizationBearer token · headerrequired

Send Authorization: Bearer <credential>. Two credentials work.

An API key (acr_…) is what a server integration uses. Create one in the AdCrunch console under Settings → API keys — see https://docs.adcrunch.dev/account/api-keys. A key is bound to the organization that was active when you created it, and it keeps acting on that organization whatever you do later. It carries the permissions of the member who created it.

A session issued by the AdCrunch sign-in flow also works, which is how the console calls this service from the browser.

Either way the organization comes from the credential. There is no organization parameter.

Path parameters
slugstringrequired
Request body
requiredapplication/json
advertiser_idstring

The ad account this line runs through. On the line rather than the plan, because an account belongs to one provider and a plan spans several channels.

matches ^acc_[\s\S]{0,}$
age_maxinteger
min 0 · max 120
age_mininteger
min 0 · max 120
budgetinteger

Integer minor units of the plan’s currency. Whether it reads as a total or a daily rate is derived from the effective end date, never stored.

min 0 · max 9007199254740991
channelstringrequired

What is being bought, in a planner’s vocabulary — not a provider. Curated and deliberately incomplete.

Allowed:metatiktoksnapchatgoogle_searchgoogle_pmaxgoogle_displayyoutubeprogrammatic_displaylinkedinx
countriesstring[]

ISO 3166-1 alpha-2. Empty is a drafting state, not an error.

end_datestring

Omit to inherit the plan’s. Present (here or inherited) makes the budget a total for the period; absent makes it a daily rate.

matches ^\d{4}-\d{2}-\d{2}$
genderstring

Omit for undecided, which executes the same as "all".

Allowed:allmenwomen
objectivestringrequired

Provider-neutral outcome, translated at execution. There is deliberately no optimization goal here.

Allowed:awarenessengagementleadssalestrafficapp_promotion
persona_idstring

Must belong to the plan’s Brand. It explains the targeting and never supplies its values — the countries and age range above are what execute.

matches ^psn_[\s\S]{0,}$
start_datestring

Omit to inherit the plan’s.

matches ^\d{4}-\d{2}-\d{2}$
Responses
201

The Line Item, and the plan’s status after the insert. This is the one create here that wraps its row: adding a line to an approved plan returns that plan to draft, and you have to be told.

campaignPlanStatusstringrequired

The plan’s status after the insert. Adding a row to an approved plan returns it to draft.

Allowed:draftapproved
lineItemobjectrequired
Show properties
advertiserIdstring | nullrequired
ageMaxnumber | nullrequired
ageMinnumber | nullrequired

Each bound is independently optional, so "35+" is expressible.

budgetnumber | nullrequired

Integer minor units of the plan’s currency.

campaignPlanIdstringrequired
channelstringrequired

The planner’s word for what is being bought, not a provider name. A plan may name a channel we cannot execute.

Allowed:metatiktoksnapchatgoogle_searchgoogle_pmaxgoogle_displayyoutubeprogrammatic_displaylinkedinx
countriesstring[]required
createdAtnumberrequired

Milliseconds since the Unix epoch, UTC.

createdBystringrequired
effectiveEndDatestring | nullrequired

The line’s own bound where it has one, else the plan’s.

effectiveStartDatestring | nullrequired

A calendar date, YYYY-MM-DD.

endDatestring | nullrequired

A calendar date, YYYY-MM-DD.

executablebooleanrequired

Whether this channel could be executed at all today. Derived from our capabilities, never a promise that it will be.

executionsobject[]required

What this line has spawned. Never a claim that it is finished — nobody declared how many objects a line should produce.

Show properties
Array of object
advertiserIdstringrequired
createdAtnumberrequired

Milliseconds since the Unix epoch, UTC.

entityIdstringrequired

The provider’s own id, unprefixed, so it joins to entities.

entityTypestringrequired

The provider’s word for the level — campaign, adset, ad.

idstringrequired
mutationWorkflowIdstring | nullrequired

The durable execution that performed the write, when known.

providerstringrequired
genderstring | nullrequired
Allowed:allmenwomen
idstringrequired
objectivestringrequired
Allowed:awarenessengagementleadssalestrafficapp_promotion
personaIdstring | nullrequired

Explains the targeting; never supplies its values.

providerstring | nullrequired

Who sells this channel, or null when nobody we integrate with does.

revisionnumberrequired

Increments on every write. Send it back as base_revision to edit; a stale one answers 409.

startDatestring | nullrequired

A calendar date, YYYY-MM-DD.

statusstringrequired

validated is the gate on execution.

Allowed:draftvalidated
unitstringrequired

How budget reads, derived from the effective end date. Present → a total for the period; absent → a daily rate. A surface must print this beside the amount.

Allowed:totaldaily
updatedAtnumber | nullrequired

Milliseconds since the Unix epoch, UTC.

401

No credential, or one that does not resolve. Send an API key or a session. See the security scheme. error is unauthorized.

errorstringrequired

A stable code for the failure. This is the field to branch on. It does not change for a given failure.

Allowed:unauthorized
messagestringrequired

A sentence to show a person. Written to say what to do next. Reworded whenever it can be said better, so never branch on it.

403

The caller does not hold campaign_plan:write. error is forbidden.

errorstringrequired

A stable code for the failure. This is the field to branch on. It does not change for a given failure.

Allowed:forbidden
messagestringrequired

A sentence to show a person. Written to say what to do next. Reworded whenever it can be said better, so never branch on it.

404

No Campaign Plan with that slug. error is not_found.

errorstringrequired

A stable code for the failure. This is the field to branch on. It does not change for a given failure.

messagestringrequired

A sentence to show a person. Written to say what to do next. Reworded whenever it can be said better, so never branch on it.

422

Six codes share this status. invalid_countries (ISO 3166-1 alpha-2, uppercase); invalid_age_range; invalid_amount (whole minor units of the plan’s currency, never negative); invalid_window; persona_not_in_brand (a Persona must belong to the plan’s Brand, so a brandless plan can name none); advertiser_not_owned.

errorstringrequired

A stable code for the failure. This is the field to branch on. It does not change for a given failure.

messagestringrequired

A sentence to show a person. Written to say what to do next. Reworded whenever it can be said better, so never branch on it.

Request
curl -X POST "https://api.adcrunch.dev/context/campaign-plans/string/line-items/" \
  -H "Authorization: Bearer YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "advertiser_id": "string",
  "age_max": 0,
  "age_min": 0,
  "budget": 0,
  "channel": "meta",
  "countries": [
    "st"
  ],
  "end_date": "string",
  "gender": "all",
  "objective": "awareness",
  "persona_id": "string",
  "start_date": "string"
}'
Response
{
  "campaignPlanStatus": "draft",
  "lineItem": {
    "advertiserId": "string",
    "ageMax": 0,
    "ageMin": 0,
    "budget": 0,
    "campaignPlanId": "string",
    "channel": "meta",
    "countries": [
      "string"
    ],
    "createdAt": 0,
    "createdBy": "string",
    "effectiveEndDate": "string",
    "effectiveStartDate": "string",
    "endDate": "string",
    "executable": true,
    "executions": [
      {
        "advertiserId": "string",
        "createdAt": 0,
        "entityId": "string",
        "entityType": "string",
        "id": "string",
        "mutationWorkflowId": "string",
        "provider": "string"
      }
    ],
    "gender": "all",
    "id": "string",
    "objective": "awareness",
    "personaId": "string",
    "provider": "string",
    "revision": 0,
    "startDate": "string",
    "status": "draft",
    "unit": "total",
    "updatedAt": 0
  }
}