---
title: list_campaigns
description: List the campaigns of your ad accounts at Meta, TikTok and Google Ads, as AdCrunch stores them.
---

Ask which campaigns run in your ad accounts. The agent reads the campaigns that AdCrunch stores, for one ad account or for all of them together.

> Which campaigns are active across my ad accounts, and what is the daily budget of each?

The agent lists the active campaigns of each ad account. You see the name, the status, the objective and the budget of each campaign, in the currency of its ad account. [Read your accounts](/mcp/tools/read-your-accounts) shows the full job.

## Reference

**Available on:** [![Meta](/providers/meta.svg)](https://docs.adcrunch.dev/connect/providers) [![TikTok](/providers/tiktok.svg)](https://docs.adcrunch.dev/connect/providers) [![Google Ads](/providers/gads.svg)](https://docs.adcrunch.dev/connect/providers)

List the campaigns of your ad accounts at Meta, TikTok and Google Ads. A campaign here is the object at the provider, not a Campaign Plan: for those, use campaign_plan_list. `budget` is in **whole units** of `currency` (50 is 50.00): the unit of `spend` in query_insights, and the unit that meta_update_budget and Campaign Plans take. `budgetLevel` tells whether the budget is on the campaign or on its ad groups. A campaign whose ad groups carry the budget has a null `budget`: read its ad groups with list_ad_groups. It reads what AdCrunch stored at the last ingestion, not what the provider holds now. To ask the provider now, use meta_list_campaigns, tiktok_list_campaigns or gads_list_campaigns. Without `advertiserId`, it lists the campaigns of each ad account of your organization. Use list_advertisers to find the ids of your ad accounts. The row that AdCrunch stored last comes first. The answer holds at most `limit` rows (default 100, maximum 500). When it carries `nextCursor`, more rows exist: call this tool again with the same arguments and `cursor` set to that value. When it carries no `nextCursor`, you have every row.

### Input

| Argument | Type | Required | Description |
| --- | --- | --- | --- |
| `advertiserId` | string | no | List one ad account, prefixed `acc_`. Omit it to list every ad account of your organization. An ad account that your organization does not own gives an empty list. list_advertisers gives the ids. |
| `ids` | array of string | no | List only these ids. An id is the bare id that the provider gives, the `id` of a row. |
| `provider` | one of `meta`, `tiktok`, `snapchat`, `gads`, `dv360`, `x`, `openai` | no | List the ad accounts of one provider. Omit it to list every provider. |
| `status` | one of `ACTIVE`, `PAUSED`, `DELETED`, `ARCHIVED` | no | List one status, the same for each provider. TikTok `ENABLE` and `DISABLE` are `ACTIVE` and `PAUSED` here. |
| `cursor` | string, at least 1 character | no | The `nextCursor` of the previous page. Omit it to get the first page. Send it with no change, and with the same filters as the request that answered it: a cursor from a different query gets a 400 `invalid_cursor`. Do not build or change a cursor. |
| `limit` | integer, 1 to 500 | no | The greatest number of rows on the page, from 1 to 500. The default is 100. A greater value gets a 400, with `error` of `invalid_request`. Default: `100`. |

### Output

A successful call returns this object in `structuredContent`.

| Field | Type | Always present | Description |
| --- | --- | --- | --- |
| `campaigns` | array of object | yes | The campaigns that match, as AdCrunch stored them. An empty array means that no campaign matches, or that your organization does not own the advertiser. |
| `campaigns[].advertiserId` | string | yes | The advertiser that owns it, prefixed `acc_`. |
| `campaigns[].createdAt` | number or null | yes | When AdCrunch first stored this row. **Null when the row was read live**: AdCrunch holds no copy of it. `createdAt`, `updatedAt` and `deletedAt` are AdCrunch’s own times, so all three are null together on a live row. |
| `campaigns[].createdTime` | number or null | yes | When the provider created the entity. This is the provider’s own time, so a live row carries it. Null where the provider reports none. |
| `campaigns[].currency` | string or null | yes | The account currency, ISO 4217. Every row of one advertiser carries the same one. Null when AdCrunch does not know it yet. |
| `campaigns[].deletedAt` | number or null | yes | When AdCrunch marked the row deleted. A listing never carries a deleted row, so this is null. |
| `campaigns[].id` | string | yes | The id the provider gives, with no prefix. It is unique for one provider and one type, and it may legitimately recur across two types or two providers. |
| `campaigns[].name` | string | yes | The name at the provider. |
| `campaigns[].path` | string | yes | The ancestors and this entity, ids joined by `/`, oldest first. This is what makes a subtree one string comparison. |
| `campaigns[].provider` | string | yes | The ad platform: `meta`, `tiktok` or `gads`. Those three are the providers whose entities AdCrunch reads, and https://docs.adcrunch.dev/connect/providers says how deep each one goes. |
| `campaigns[].status` | one of `ACTIVE`, `PAUSED`, `DELETED`, `ARCHIVED` | yes | The status, normalized across the providers. TikTok `ENABLE` and `DISABLE` read here as `ACTIVE` and `PAUSED`. |
| `campaigns[].updatedAt` | number or null | yes | When AdCrunch last rewrote this row. Null if it never changed. |
| `campaigns[].updatedTime` | number or null | yes | When the provider last edited the entity. Null where the provider reports none. |
| `campaigns[].budget` | number or null | yes | The budget this entity carries itself, in **whole units** of `currency`: `50` is 50.00, never 50 cents. It is the unit of `spend` on an Insight, so a budget and a spend compare directly. AdCrunch converts each provider’s own unit — Meta’s minor unit, TikTok’s whole units and Google Ads’ micros — so every provider answers the same unit here. Null when the entity carries no budget of its own: `budgetLevel` then says where its budget lives. A campaign answers a budget only when its `budgetLevel` is `campaign`, so a budget always paces delivery at the level that answers it. Null also when AdCrunch does not know the account currency yet, because nobody can read a budget with no currency. At Google Ads one budget may be shared by several campaigns, and each of them answers the whole shared amount. **A stored budget can be older than the rest of the row.** Meta does not mark a campaign changed when only its budget changes, and AdCrunch does not yet follow a Google Ads budget change, so the ingestion can miss a budget edited in the provider’s own interface. A live read answers the budget the provider holds now. AdCrunch takes a budget in the same whole units when it writes one, so a budget you read here goes back with no conversion. |
| `campaigns[].budgetLevel` | one of `campaign`, `ad_group` or null | yes | Where the budget of this entity’s campaign lives. `campaign` when the campaign carries it — Meta Advantage campaign budget, TikTok Campaign Budget Optimization, and every Google Ads campaign. `ad_group` when each ad group carries its own. Null on a TikTok campaign whose payload does not say. |
| `campaigns[].budgetType` | one of `daily`, `lifetime` or null | yes | `daily` for a budget spent each day, `lifetime` for one spent over the whole life of the entity. Null exactly when `budget` has no provider value to describe. |
| `campaigns[].objective` | string or null | yes | The campaign’s objective, kept as the provider writes it: Meta `OUTCOME_SALES`, TikTok `TRAFFIC`. It is the provider’s word, for the same reason `type` is. Null on every Google Ads campaign, because Google Ads has no objective. |
| `campaigns[].type` | string | yes | The type the provider uses, kept as the provider writes it: `campaign` at every provider. The resource names the concept, and the row keeps the provider’s own word, because a Meta `adset` and a Google Ads `ad_group` are not the same object. |
| `nextCursor` | string | no | Send this value as `cursor` to get the next page. It is absent on the last page. |

### Failure codes

A failed call has `isError` set, and `structuredContent.error` holds one of these codes. [Errors](/mcp/errors) describes the shape of a failed call.

- `invalid_cursor`
- `forbidden`
- `invalid_request`
- `internal_error`

### Scope

The token must hold `observe:read`. [Auth & scopes](/mcp/auth) lists each scope.

### Annotations

A client reads these hints. A hint that the tool does not declare has the default value of the MCP specification.

- **Read-only.** The tool changes nothing.
- **Closed world.** The tool reads and writes the data of AdCrunch only.

### Example

The arguments:

```json
{
  "status": "ACTIVE"
}
```

The result, in `structuredContent`:

```json
{
  "campaigns": [
    {
      "advertiserId": "acc_1203456789012345",
      "budget": 250,
      "budgetLevel": "campaign",
      "budgetType": "daily",
      "createdAt": 1789610000000,
      "createdTime": 1789600000000,
      "currency": "EUR",
      "deletedAt": null,
      "id": "120210000000000",
      "name": "Spring sale — prospecting",
      "objective": "OUTCOME_SALES",
      "path": "120210000000000",
      "provider": "meta",
      "status": "ACTIVE",
      "type": "campaign",
      "updatedAt": 1790000000000,
      "updatedTime": 1789900000000
    },
    {
      "advertiserId": "acc_7123456789012345678",
      "budget": null,
      "budgetLevel": "ad_group",
      "budgetType": null,
      "createdAt": 1789610000000,
      "createdTime": 1789600000000,
      "currency": "EUR",
      "deletedAt": null,
      "id": "1868434093718705",
      "name": "Spring sale — TikTok",
      "objective": "TRAFFIC",
      "path": "1868434093718705",
      "provider": "tiktok",
      "status": "ACTIVE",
      "type": "campaign",
      "updatedAt": null,
      "updatedTime": 1789900000000
    }
  ]
}
```