---
title: list_ad_groups
description: List the ad groups of your ad accounts — Meta ad sets, TikTok ad groups and Google Ads ad groups — as AdCrunch stores them.
---

Ask for the ad groups of a campaign or of an ad account. Each provider has its own word for this level: an ad set on Meta, and an ad group on TikTok and on Google Ads. The agent reads all three with this tool.

> Show the ad sets of the Spring sale campaign.

The agent lists the ad sets of that campaign. You see the name, the status and the budget of each ad set. When the campaign carries the budget, each ad set shows no budget of its own. [Read your accounts](/mcp/tools/read-your-accounts) shows the full job.

## Reference

**Available on:** [![Meta](/providers/meta.svg)](https://docs.adcrunch.dev/connect/providers) [![TikTok](/providers/tiktok.svg)](https://docs.adcrunch.dev/connect/providers) [![Google Ads](/providers/gads.svg)](https://docs.adcrunch.dev/connect/providers)

List the ad groups of your ad accounts: Meta ad sets, TikTok ad groups and Google Ads ad groups. Each row keeps the word of its provider in `type`: `adset`, `adgroup` or `ad_group`. Send `campaignId` to list the ad groups of one campaign. `budget` is in **whole units** of `currency` (50 is 50.00): the unit of `spend` in query_insights, and the unit that meta_update_budget takes. An ad group whose campaign carries the budget has a null `budget` and a `budgetLevel` of `campaign`: read the campaign with list_campaigns for the amount. Each Google Ads ad group is of this kind. A Performance Max campaign has no ad groups: use list_asset_groups for it. It reads what AdCrunch stored at the last ingestion, not what the provider holds now. To ask the provider now, use meta_list_adsets, tiktok_list_adgroups or gads_list_ad_groups. Without `advertiserId`, it lists the ad groups of each ad account of your organization. Use list_advertisers to find the ids of your ad accounts. The row that AdCrunch stored last comes first. The answer holds at most `limit` rows (default 100, maximum 500). When it carries `nextCursor`, more rows exist: call this tool again with the same arguments and `cursor` set to that value. When it carries no `nextCursor`, you have every row.

### Input

| Argument | Type | Required | Description |
| --- | --- | --- | --- |
| `advertiserId` | string | no | List one ad account, prefixed `acc_`. Omit it to list every ad account of your organization. An ad account that your organization does not own gives an empty list. list_advertisers gives the ids. |
| `ids` | array of string | no | List only these ids. An id is the bare id that the provider gives, the `id` of a row. |
| `provider` | one of `meta`, `tiktok`, `snapchat`, `gads`, `dv360`, `x`, `openai` | no | List the ad accounts of one provider. Omit it to list every provider. |
| `status` | one of `ACTIVE`, `PAUSED`, `DELETED`, `ARCHIVED` | no | List one status, the same for each provider. TikTok `ENABLE` and `DISABLE` are `ACTIVE` and `PAUSED` here. |
| `cursor` | string, at least 1 character | no | The `nextCursor` of the previous page. Omit it to get the first page. Send it with no change, and with the same filters as the request that answered it: a cursor from a different query gets a 400 `invalid_cursor`. Do not build or change a cursor. |
| `limit` | integer, 1 to 500 | no | The greatest number of rows on the page, from 1 to 500. The default is 100. A greater value gets a 400, with `error` of `invalid_request`. Default: `100`. |
| `campaignId` | string | no | List only what this campaign holds. Send the bare id that the provider gives: the `id` of a row of list_campaigns, and the `campaignId` of each row here. |

### Output

A successful call returns this object in `structuredContent`.

| Field | Type | Always present | Description |
| --- | --- | --- | --- |
| `adGroups` | array of object | yes | The ad groups that match, as AdCrunch stored them. An empty array means that no ad group matches, or that your organization does not own the advertiser. |
| `adGroups[].advertiserId` | string | yes | The advertiser that owns it, prefixed `acc_`. |
| `adGroups[].createdAt` | number or null | yes | When AdCrunch first stored this row. **Null when the row was read live**: AdCrunch holds no copy of it. `createdAt`, `updatedAt` and `deletedAt` are AdCrunch’s own times, so all three are null together on a live row. |
| `adGroups[].createdTime` | number or null | yes | When the provider created the entity. This is the provider’s own time, so a live row carries it. Null where the provider reports none. |
| `adGroups[].currency` | string or null | yes | The account currency, ISO 4217. Every row of one advertiser carries the same one. Null when AdCrunch does not know it yet. |
| `adGroups[].deletedAt` | number or null | yes | When AdCrunch marked the row deleted. A listing never carries a deleted row, so this is null. |
| `adGroups[].id` | string | yes | The id the provider gives, with no prefix. It is unique for one provider and one type, and it may legitimately recur across two types or two providers. |
| `adGroups[].name` | string | yes | The name at the provider. |
| `adGroups[].path` | string | yes | The ancestors and this entity, ids joined by `/`, oldest first. This is what makes a subtree one string comparison. |
| `adGroups[].provider` | string | yes | The ad platform: `meta`, `tiktok` or `gads`. Those three are the providers whose entities AdCrunch reads, and https://docs.adcrunch.dev/connect/providers says how deep each one goes. |
| `adGroups[].status` | one of `ACTIVE`, `PAUSED`, `DELETED`, `ARCHIVED` | yes | The status, normalized across the providers. TikTok `ENABLE` and `DISABLE` read here as `ACTIVE` and `PAUSED`. |
| `adGroups[].updatedAt` | number or null | yes | When AdCrunch last rewrote this row. Null if it never changed. |
| `adGroups[].updatedTime` | number or null | yes | When the provider last edited the entity. Null where the provider reports none. |
| `adGroups[].budget` | number or null | yes | The budget this entity carries itself, in **whole units** of `currency`: `50` is 50.00, never 50 cents. It is the unit of `spend` on an Insight, so a budget and a spend compare directly. AdCrunch converts each provider’s own unit — Meta’s minor unit, TikTok’s whole units and Google Ads’ micros — so every provider answers the same unit here. Null when the entity carries no budget of its own: `budgetLevel` then says where its budget lives. A campaign answers a budget only when its `budgetLevel` is `campaign`, so a budget always paces delivery at the level that answers it. Null also when AdCrunch does not know the account currency yet, because nobody can read a budget with no currency. At Google Ads one budget may be shared by several campaigns, and each of them answers the whole shared amount. **A stored budget can be older than the rest of the row.** Meta does not mark a campaign changed when only its budget changes, and AdCrunch does not yet follow a Google Ads budget change, so the ingestion can miss a budget edited in the provider’s own interface. A live read answers the budget the provider holds now. AdCrunch takes a budget in the same whole units when it writes one, so a budget you read here goes back with no conversion. |
| `adGroups[].budgetLevel` | one of `campaign`, `ad_group` or null | yes | Where the budget of this entity’s campaign lives. `campaign` when the campaign carries it — Meta Advantage campaign budget, TikTok Campaign Budget Optimization, and every Google Ads campaign. `ad_group` when each ad group carries its own. Null on a TikTok campaign whose payload does not say. |
| `adGroups[].budgetType` | one of `daily`, `lifetime` or null | yes | `daily` for a budget spent each day, `lifetime` for one spent over the whole life of the entity. Null exactly when `budget` has no provider value to describe. |
| `adGroups[].campaignId` | string or null | yes | The campaign it belongs to, as the bare id its provider gives. Null only when the stored path of the row names no campaign. |
| `adGroups[].type` | string | yes | The type the provider uses, kept as the provider writes it: `adset` at Meta, `adgroup` at TikTok and `ad_group` at Google Ads. The resource names the concept, and the row keeps the provider’s own word, because a Meta `adset` and a Google Ads `ad_group` are not the same object. |
| `nextCursor` | string | no | Send this value as `cursor` to get the next page. It is absent on the last page. |

### Failure codes

A failed call has `isError` set, and `structuredContent.error` holds one of these codes. [Errors](/mcp/errors) describes the shape of a failed call.

- `invalid_cursor`
- `forbidden`
- `invalid_request`
- `internal_error`

### Scope

The token must hold `observe:read`. [Auth & scopes](/mcp/auth) lists each scope.

### Annotations

A client reads these hints. A hint that the tool does not declare has the default value of the MCP specification.

- **Read-only.** The tool changes nothing.
- **Closed world.** The tool reads and writes the data of AdCrunch only.

### Example

The arguments:

```json
{
  "campaignId": "120210000000000"
}
```

The result, in `structuredContent`:

```json
{
  "adGroups": [
    {
      "advertiserId": "acc_1203456789012345",
      "budget": null,
      "budgetLevel": "campaign",
      "budgetType": null,
      "campaignId": "120210000000000",
      "createdAt": 1789610000000,
      "createdTime": 1789600000000,
      "currency": "EUR",
      "deletedAt": null,
      "id": "120210000000001",
      "name": "Women 25-44, France",
      "path": "120210000000000/120210000000001",
      "provider": "meta",
      "status": "ACTIVE",
      "type": "adset",
      "updatedAt": null,
      "updatedTime": 1789900000000
    }
  ]
}
```